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The Sales Funnel For Effective Online Marketing

Apr 26

The sales funnel has been a part of conventional marketing and business for ages untold. Recently however, it appears that funnels are getting talked about everywhere on the internet.

Truth is, people are eager to know more about this strategy for marketing and the best way to implement it in their online marketing campaigns. Continue reading to learn more about the sales funnel and how it can be used to efficient Internet marketing.

The Sales Funnel: What exactly is it?

A marketing funnel isn't an actual funnel. The reason for using the word "funnel" to describe this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the end. The term"funnel" can be used to describe the sales process because it has both a more extensive entry point for "Unqualified Prospects", and a smaller opening for converts in the lower part of the funnel.

The people who are "unqualified prospects" are at the upper end of the funnel. These are those who have not met with you, but might be interested in your product or services. By the end of this funnel, a number of sales and offers after, you've received people who've obtained the product or service you offer and have made purchases as well.

Another reason the concept of the lead generation funnel is effective is because it makes it possible to track your prospects' actions at different stages of the sales process. The sales funnel permits you to predict the number of potential customers that will ultimately become customers by calculating the prospects who are qualified at each stage.

A sales funnel can aid you in determining the areas where your sales strategy fails or succeeds, or whether your campaign isn't attracting enough customers. This information will allow you to determine which areas to concentrate your efforts and help you achieve your marketing goals. It's used to measure and control the process of selling of customers.

The Sales Funnel Top, Front or End

Your top sales funnel is your most active and most crucial part of your sales process. It requires constant testing. You'll discover virtually limitless front-end strategies that are limited only by your creativity and resources.

The front-end objective is to attract new customers and convert them to buyers.

If a potential customer opts in or subscribes to the product or service you provide and is "qualified". This is the point of the sales funnel where the prospective customer, or "Unqualified Prospect" is a qualified lead due to an action they have the potential to buy your product or service.

To make your front-end effective, you need to direct targeted traffic to your website, blog, squeeze page, or blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and many other sources are some of the most efficient techniques and resources.

There are numerous tools that can be used to "qualify" those who are "Unqualified Prospect". A squeeze page is among the most effective methods to "qualify" the unqualified prospect. It lets you offer something of value, relevant to your products or service, which people can receive at no cost or at a significantly discounted price in exchange for the email address they provide. The items offered range from video and newsletters to ebooks, e-mail courses, related reports and more.

We can see that the front end is where customers are drawn to your sales funnel. The back-end is the part we need to focus on.


The Bottom or Back-End of the Funnel

The back-end (or the bottom) of the sales channel is where the bulk of sales and profits occur. This is typically the place where you sell the most costly products. Basically these would be relevant to the same niche however they are presented in a different format, such as audio, video, live interaction or private consult.

The primary difference between the front-end and back-end lies in the kind of client as well as the price of the service or product that is being provided.

While it's true that only 1-2% of those who enter your front-end will be able access your back-end, this tiny percent may not be of any significance. This is fine, as this tiny segment will be investing more in the long run.

It's clear that while front-end products or services are priced below $100, back end products and services are typically priced between the 100s and 1000s. The bottom or back-end of the sales funnel is your primary source of income for an Internet company. This is also the most predictable area of this sales process.

As I mentioned in the past, the sales funnel can be customizable as much as your imagination and resources permit.

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